Best Practices for Creating a Timeless Logo Design
Author: Ifeoluwapo Bezalel A logo is far more than a graphic element placed on a brand’s materials. It is a brand’s visual identity and often the first thing people notice when they encounter a business. Before customers interact with a product, visit a website, or read a company’s message, they see the logo. That first visual contact […]
How Colours Shape Brand Perception and Identity
Author: Ifeoluwapo Bezalel Ever been put off by an overload of colours in a design, or uninspired because it looked dull? That’s the power of colours in a design. When you make poor colour choices, your audience will feel disconnected from your brand message because it doesn’t convey meaning and emotion. But the perfect colour […]
Look Before You Leap
Author: Sagesse Bezalel No one knew why Room 405 was always left vacant. The five-star hotel right in the heart of Abuja boasted a record of flawless rooms, pristine service, and a five-star experience. Yet for decades, that one room remained untouched. It was avoided by the staff. Guests never spoke of it. Until one […]
Laugh but Listen
Author: Sagesse Bezalel The way your friend always jokes about never getting married, have you ever resonated it to be not just a punchline, but a deep fear? The mocking laughter about your jobless friend, but they laugh along as well, that constant line about “sapa” which we all end up laughing about? It could […]
Proverbs: Creative Foolishness
Author: Sagesse Bezalel “Though you grind a fool in a mortar with a pestle along with crushed grain, yet his foolishness will not depart from him.” At first glance, this might sound a little harsh, perhaps even violent, but in its essence, the message is simple: some things in life, like a person’s ingrained foolishness, […]
Time Waits for No One
Author: Sagesse Bezalel Jaden stared at the calendar in disbelief. He rubbed his eyes, not believing what they were showing him. It felt like just yesterday when he made the decision to take that leap. The one where he dropped his comfort zone, started that business, to chase the career he knew would change his […]
The Virtue of Creative Faithfulness
Author: Sagesse Bezalel Faithfulness and consistency are often seen as synonymous, especially in creative pursuits. To be faithful to something means to show up steadily and with dedication, day after day. This isn’t about blind repetition or robotic habits, but about knowing that meaningful results come from small, sustained actions over time. The start of […]
Imposter Syndrome: Overcoming Self-Doubt as a Creative
Author: Mahmud Bezalel Imposter syndrome is that persistent, nagging feeling that you don’t deserve your accomplishments. It is that voice in your head that whispers, “You’re a fraud, and sooner or later, everyone will find out that you are not as good as you claim.” Coined by psychologists Pauline Clance and Suzanne Imes in 1978, […]
Designing with Personality
Author: Sagesse Bezalel Every creative person has a spark, yeah! something unique that sets them apart. It’s not just about talent or skill, it’s about how they infuse their personality into everything they create. Whether it’s a jovial graphic designer crafting a flyer that makes people laugh or a moody songwriter channeling their introspection into […]
Silent Pains, Loud Success: The Songbird Called Adele
Author: Mahmud Bezalel “Hello from the other side, I must have called a thousand times, to tell you I’m sorry, for breaking your heart. But it don’t matter, it clearly doesn’t tear you apart any more.” Without being a fan of Adele, the odds that you haven’t heard those lyrics before are very high, high […]