Best Practices for Creating a Timeless Logo Design
Author: Ifeoluwapo Bezalel A logo is far more than a graphic element placed on a brand’s materials. It is a brand’s visual identity and often the first thing people notice when they encounter a business. Before customers interact with a product, visit a website, or read a company’s message, they see the logo. That first visual contact […]
Unlock Creative Growth by Doing Hard Things
Author: Ifeoluwapo Bezalel Examination periods are one of the most challenging times we experience as humans: late-night reading, sleepless nights, sips of coffee, and the battle with boring courses. Every time we step into an exam hall, tension fills our bones. Fear whispers in our ears as we say a quiet prayer, then comes the rush […]
Beyond the Boxes: Defying Limits as Creatives
Author: Mahmud Bezalel In the ever-evolving world of creativity, there is a quiet but persistent pressure to “find your niche.” Pick a style. Choose a lane. Stick to what you’re known for. This advice often comes disguised as guidance from people supposedly more experienced, but over time, it can morph into a box, a trap […]
How Colours Shape Brand Perception and Identity
Author: Ifeoluwapo Bezalel Ever been put off by an overload of colours in a design, or uninspired because it looked dull? That’s the power of colours in a design. When you make poor colour choices, your audience will feel disconnected from your brand message because it doesn’t convey meaning and emotion. But the perfect colour […]
Creative Growth is All About the Customer
Author: Ifeoluwapo Bezalel When we were younger, we loved to have our way. When things didn’t go how we wanted, we threw tantrums. We thought about ourselves only. We prioritised our wants. We barely considered people’s feelings. Neither did we realise the effect of our actions on people. Unfortunately, adulthood arrived and served us a […]
The Laziest Way to Learn as a Creative Enthusiast
Author: Ifeoluwapo Bezalel We all love to express our creativity. It’s one of the areas where we can truly be ourselves and stand out from the crowd. The compliments from people about our work make us feel like we just cured cancer. And this makes our effort worth it. Yet investing time and effort to […]
Look Before You Leap
Author: Sagesse Bezalel No one knew why Room 405 was always left vacant. The five-star hotel right in the heart of Abuja boasted a record of flawless rooms, pristine service, and a five-star experience. Yet for decades, that one room remained untouched. It was avoided by the staff. Guests never spoke of it. Until one […]
Laugh but Listen
Author: Sagesse Bezalel The way your friend always jokes about never getting married, have you ever resonated it to be not just a punchline, but a deep fear? The mocking laughter about your jobless friend, but they laugh along as well, that constant line about “sapa” which we all end up laughing about? It could […]
Proverbs: Creative Foolishness
Author: Sagesse Bezalel “Though you grind a fool in a mortar with a pestle along with crushed grain, yet his foolishness will not depart from him.” At first glance, this might sound a little harsh, perhaps even violent, but in its essence, the message is simple: some things in life, like a person’s ingrained foolishness, […]
The Changing Reality
Author: Sagesse Bezalel Ever settled down to comprehend the concept of only men being breadwinners? For centuries, this belief shaped how families operated, how economies were structured, and even how individuals defined their worth. But like everything else in society, even this idea has evolved, and so must we. Traditionally, men were seen as the […]